Ongoing road prevention thanks to telematics involving drivers

Introduction

In the field of road safety, it is essential to adopt sustainable strategies rather than settling for one-off actions. Nearly 40% of personal accidents that occur on the road involve at least one user on a business trip, according to The Ministry of Labor, Health and Solidarity. A telematics solution makes it possible to maintain continuous road prevention, while actively involving drivers to ensure lasting results.

Why a single road safety action is not enough

Prevention campaigns conducted over a short period of time can have an immediate impact, but this effect often wears off quickly. Without follow-up and reinforcement, drivers can fall back into risky behaviors. To really change driving habits, it's crucial to take a continuous approach. Telematics offers the tools necessary to monitor driving behaviors in real time and to adjust prevention strategies constantly.

Measuring the impact before and after thanks to telematics

Telematics makes it possible to compare driving behaviors before and after the implementation of preventive measures. By collecting accurate data over extended periods of time, you can assess the effectiveness of your initiatives and adjust your actions to maximize their impact.

Involving drivers in the road safety process

For a prevention policy to be effective, it is essential to actively involve drivers. In 2022, 84% of employees considered preventive actions useful, or even essential, to limit the risks of accidents and violations on business trips, according to the AXA 2022 barometer. However, only 28% of them indicated that they had been exposed to it. Telematics provides personalized feedback, helping each driver understand their own driving behaviors. By sharing this information transparently, you encourage collective and individual awareness, thus strengthening adherence to good driving practices.

Personalized coaching and sharing of best practices

Thanks to telematics, it is possible to offer personalized coaching to each driver, according to their specific behaviors on the road. This approach makes it possible to precisely target areas for improvement, while facilitating the sharing of best practices within the team. By creating a safety culture, where drivers learn from each other, you can increase the impact of your prevention initiatives.

Challenge and gamification to facilitate behavioral change

Behavioral change can be effectively stimulated through elements of challenge and gamification. A telematics solution makes it possible to introduce rankings, rewards, and goals to be achieved, thus turning road safety into an engaging challenge. These tools motivate drivers to improve their driving, while making the change process more fun and collective.

Conclusion

Effective road prevention is based on a continuous approach and the active involvement of drivers. Thanks to telematics, you can monitor behaviors in real time, measure the impact of preventive actions, and offer personalized coaching, while using gamification techniques to make the process more engaging. By integrating these elements, you ensure a sustainable improvement in road safety within your fleet.

To find out how the CleanMob telematics solution, without installing a box, can transform your approach to road safety, contact us today for a personalized exchange.

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